In line with Fred Perry's Black/Champagne/Champagne campaign, we added local flavor to the global campaign by designing a BCC Karaoke and what better way to activate the campaign than by putting the machine to use?
We took over Annex House in Poblacion for a night and it just gave us a lot to laugh about the morning after so I guess we'll have more karaoke nights in the future. ¯\_(ツ)_/¯
Karaoke in detail
It must be the money INDEED
Fred Perry Ambassadors Gigie Santiago and Clair Pabalate
For the night, I shot my friends in film and the bias backfired because Fujifilm did the worst job scanning these. The offset kind of grew on me though!
This last photo just screams "I'M MR. BRIGHTSIDE" literally.
There goes our last party for the year. As we were designing the karaoke, we didn't expect to have this kind of reception but I'm glad that it did. It's been over a week since the event and I'm still reeling from it (the outtakes from this are the worst but funny as hell). A big thank you to everyone who popped out and supported!