February 21, 2020

Fred Perry Presents: Black/Champagne/Champagne

 
📍 Kapitolyo, Pasig

“First designed over 50 years ago, the black Fred Perry Shirt with champagne tipping was a subversive take on the original white tennis shirt. The colours of anti-establishment. The first shirt to use colour, we celebrate the legend of Black / Champagne / Champagne with colour takeovers all over the world.”

Continuing its efforts from early 2019, We at Fred Perry Philippines showcased the Black / Champagne / Champagne collection in key locations around Metro Manila (namely Poblacion, Maginhawa, San Antonio, Kapitolyo, and Malate).

📍Makati, Philippines (Thank you, Purveyr Post and 12/10!)
📍Maginhawa, Quezon City (Thank you, Dames and Daggers!)



📍 Kapitolyo, Pasig

📍 Intramuros, Manila


While the idea of just sticking posters around seems easy, it definitely a challenge. Most of these were guerrilla shoots since permission for photos is another feat on its own. Still though, I honestly think we were able to get the point of the global campaign even in our own way. (Edsel deserves a ton of credit for these photos too!)
© hello to you too!Maira Gall