March 12, 2019

New In The Neighborhood

With the new year came a new location and a new look for Hoodwink. We had the K shaking before 2018 ended to make way for a much bigger space. The goal was to retain Hoodwink's quirkiness while introducing our new coffee concept in Makati.

The space blends our retail and coffee concepts into one. “We like to think of Hoodwink as homme et femme’s youngest sibling—the one who gets away with a lot of things,” says Jappy Gonzalez the President of homme et femme (aka my boss). “From its name alone, it blindsides you with its alternate take on what’s considered contemporary.” 

January 29, 2019

OFF-WHITE™ c/o VIRGIL ABLOH ON FILM



As I was having a high on film, I took on a project that had me shooting Off-White for our social media. Shoots like this are not necessarily planned so, we try to have fun with it as much as we can.

January 17, 2019

Fresh Out a Black and White Movie

Film has always been a fun exercise for me mainly because I like the entire process of it  from buying the film, to the tedious developing, and the loooooong wait for prints.

It's gotten to a point where I forgot what was on these rolls because these photos date back to mid-2017 (which was honestly an odd point in my life) to the latter half of 2018. These were all shot on Ilford 400 Black and White film with a Konica camera from my dad.

© hello to you too!Maira Gall