Fred Perry Presents: Karaoke Takeover

In line with Fred Perry's Black/Champagne/Champagne campaign, we added local flavor to the global campaign by designing a BCC Karaoke and what better way to activate the campaign than by putting the machine to use?

We took over Annex House in Poblacion for a night and it just gave us a lot to laugh about the morning after so I guess we'll have more karaoke nights in the future.  ¯\_(ツ)_/¯ 

travel bag by Balenci'

Just a mix of content I shot for Balenciaga Philippines from S/S 17 to F/W 18. All these were shot in store or within the vicinity of 8 Rockwell (with the exception of one photo shot in Greenbelt).

My product photos of the Track Sneaker (shot on a makeshift studio in the office) also made it to an article on Hypebeast!

Models: Juan Villalobos from Elite, Alexandra Aguirre, Shayna Cua, and Nigel Garcia

Coffee On Us: Fred Perry Cafe 2019

For Father's Day weekend, Fred Perry Philippines brought back Fred Perry Café for the sixth time, still teaming with drink-crafters EDSA Beverage Design Group and The Curator to set up cafes in Power Plant, Greenbelt, and SM Megamall, and TriNoma while 32 Umber Café took on Cebu. 

Designing this took days on end but I like to think the no-branding branding was a success. The challenge here was designing five different spaces with as minimal branding possible but our Visual Merchandising team pulled through! (My favorite part about this was flying to Cebu for the weekend and finishing a bottle of wine by myself in my hotel room.)