For Father's Day weekend, Fred Perry Philippines brought back Fred Perry Café for the sixth time, still teaming with drink-crafters EDSA Beverage Design Group and The Curator to set up cafes in Power Plant, Greenbelt, and SM Megamall, and TriNoma while 32 Umber Café took on Cebu.
Designing this took days on end but I like to think the no-branding branding was a success. The challenge here was designing five different spaces with as minimal branding possible but our Visual Merchandising team pulled through! (My favorite part about this was flying to Cebu for the weekend and finishing a bottle of wine by myself in my hotel room.)
Opening the weekend, Fred Perry Philippines brought in a Russian brand of post-punk sound to Manila for Fred Perry Presents: Motorama.
Our favorite doggo, Robert, dressed in Fred!
The pup-friendly space in Fred Perry Megamall.
In partnership with EDSA Beverage Design Group, we designed the ARC Lava Rock Vodka bottles as gifts with purchase exclusively available for the weekend.
"It’s a cold brew coffee liqueur using the beans that we serve you, the #YKWRoasters’ Dark Matter Theory Signature Espresso Blend infused in lava rock filtered vodka by @fullcircledistillers leaving flavorful hints of minerals from Taal and Mayon."
- @thecurator_
Giann from The Curator handling coffee in Fred Perry Power Plant. (Photo by Edsel Uy)
The tiny set-up in Fred Perry Greenbelt 5. (Photo by Edsel Uy)
Father's Day weekend well spent in Fred Perry Cebu.