siri play Ladders

Starting 2020 was kind of crazy for me mainly because I received news of a new job. Launching Yellow Light District for Hoodwink was one of the last few tasks I was ultra hands on with before rendering my last few days with H&F. I spent nights crying over leaving my old job but part of me was just glad this last project was spent with my closest work friends. 

We built the concept of the launch on Amsterdam's Red Light District with a Hoodwink touch, given that one of the brands, Carne Bollente, centers its design on sex positivity. I think I had the most fun designing this since being pervy was just... naturally easy.

Fred Perry Presents: Black/Champagne/Champagne

 

📍 Kapitolyo, Pasig

“First designed over 50 years ago, the black Fred Perry Shirt with champagne tipping was a subversive take on the original white tennis shirt. The colours of anti-establishment. The first shirt to use colour, we celebrate the legend of Black / Champagne / Champagne with colour takeovers all over the world.”

Continuing its efforts from early 2019, We at Fred Perry Philippines showcased the Black / Champagne / Champagne collection in key locations around Metro Manila (namely Poblacion, Maginhawa, San Antonio, Kapitolyo, and Malate).