For Father's Day weekend, Fred Perry Philippines brought back Fred Perry Café for the sixth time, still teaming with drink-crafters EDSA Beverage Design Group and The Curator to set up cafes in Power Plant, Greenbelt, and SM Megamall, and TriNoma while 32 Umber Café took on Cebu.
Designing this took days on end but I like to think the no-branding branding was a success. The challenge here was designing five different spaces with as minimal branding possible but our Visual Merchandising team pulled through! (My favorite part about this was flying to Cebu for the weekend and finishing a bottle of wine by myself in my hotel room.)