With the new year came a new location and a new look for Hoodwink. We had the K shaking before 2018 ended to make way for a much bigger space. The goal was to retain Hoodwink's quirkiness while introducing our new coffee concept in Makati.
The space blends our retail and coffee concepts into one. “We like to think of Hoodwink as homme et femme’s youngest sibling—the one who gets away with a lot of things,” says Jappy Gonzalez the President of homme et femme (aka my boss). “From its name alone, it blindsides you with its alternate take on what’s considered contemporary.”